Grovedas Salon, a trendy salon in central London, has been selling organic hair products since 2013.
But since that time, the hair care brand has been losing money.
Now the owners are going into voluntary bankruptcy, after being accused of illegally selling hair care products without a licence, and the company has been forced to suspend operations.
The Grovedase salon in London, which has been a staple for many generations, is closing after a number of customers complained to the Financial Conduct Authority about the hygiene practices of the shop.
“We are extremely saddened to announce that the Groveshares Salon has closed after having been open for a number in excess of 15 years,” the Grovease Hair Care team told the Daily Mail.
“Our team of experts have been engaged with the relevant authorities and have been unable to provide any support or advice at this time.
We have asked our team to leave the premises as quickly as possible.”
The Grovesas salon was launched by the famous hair care entrepreneur, Dr Richard Groves in 1969, with a focus on helping women and girls who suffer from conditions like blemishes and psoriasis.
In the 1970s, the salon became famous for its high quality products, and a number have since been made into a staple in London.
But now the salon’s owner is facing allegations that she illegally sold the products without obtaining a licence.
It has also been revealed that the salon had been operating without a formal licensing arrangement for many years, with many customers complaining about the salon not offering them their shampoo or conditioner.
Grovesa has been in voluntary bankruptcy since December 2015, and it has had to suspend its operations.
The salon’s former owners, The Hair Care Association, and The Hair Shop Group have been ordered to pay back customers who have paid £2,000 for products, but the Groveyas salon’s owners are refusing to accept any money.
“The Groveas salon has been open since 2013 and has sold hair care items that were sold with the consent of the customer and that was the sole reason for selling them,” a spokesperson told the Mail.
According to a spokesperson from The Hair Business Group, the Grovades salon was a “favourite” for customers who purchased its products, as it provided a “clean and hygienic environment”.
“We have received complaints from some customers that they have purchased products that were not offered to them, and some of the customers have asked that the shop close,” they added.
Last year, Grovea’s founder Dr Richard “Richard” Groves died aged 69, after a long battle with cancer.
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