A barbs salon in Brooklyn has apologized for an ad campaign that portrayed the CEO of a hair care brand as homophobic.
In the ad, a man wears a suit and tie and is shown sitting in a barbers chair with a large mirror facing him.
The advertisement features a young boy who asks: ‘Is that barbs?’
The ad then cuts to a barbs employee sitting in the same chair, and the boy’s reaction is captured in the camera.
Barbs founder and CEO Robert Barbs, whose real name is Robert Lutz, told the New York Times he had made the decision to change the ad’s caption and the name of the barbs shop in light of recent events.
The CEO of the hair care company told The Times that he felt the ad could be harmful to gay men, but declined to specify how.
‘I’ve been thinking about it,’ Barbs said.
‘We have a lot of work to do in this area.
I’m a firm believer that our business is a great source of growth and a great way to promote health and well-being, and it’s just time to move on.’
Barbs is the third major company to apologize for homophobic ads in recent months.
Last month, the New Orleans Saints announced they would be ending their partnership with a local barbershop because of the company’s controversial campaign.
The company has also apologized for a previous ad that featured an employee with a tattoo of a gay pride flag. More: