A look at the best hair care brands in Australia.
Read moreThe company said the “carnivorous” growth in the industry is partly due to the success of its range of “natural” and “organic” hair care products.
“While many of the brands on the market today have been around for a while, this is the first time we’ve had a year where they’ve really hit the market at a time where the demand is quite strong,” the company said.
“We’re seeing the consumer appetite for organic hair care that’s been growing rapidly in the past few years.”
The company also said it’s looking to “revolutionise the way people look after their hair”.
“We’ve seen some incredible transformations in how people are managing their hair, and this new generation of beauty-conscious consumers are seeking natural and sustainable solutions,” it said.
It also said its “natural’ line is now being sold in Australia through its own online store and via its own retailers, and that it’s “proud to be a part of the Australian beauty ecosystem”.
The beauty brand also said there are “many new natural brands” coming onto the market and it hopes to continue to grow its range.”
Natural hair care is becoming more and more popular, and we’re happy to be part of this growing trend,” it added.”
As a result, we’ve been working with the best companies in the market to create our own range of natural hair care.